Market Leader in Product Performance Analytics Responds to Customers’ Need with New Levels of Enterprise Business Intelligence. Emcien PLPM Suite 2.6 addresses the fundamental question that organizations face: “What is the most profitable set of product offerings for the customer based on the large potential of possible configurations?"

ATLANTA, GA January 27 2004--Emcien, Inc., the leader in product line performance management solutions, (PLPM), announced a new series of advanced analytic and optimization offerings. With today's announcement, Emcien is addressing the fundamental question that organizations face: “What is the most profitable set of product offerings for the customer based on the large potential of possible configurations?" Emcien PLPM Suite 2.6 responds to customers' need for advanced product mix analysis and insight across the enterprise and is unique in optimizing this problem over a large amount of permutations.

“With customers and competition, organizations are faced with an explosion in the number of configurations for each product line that must be built, marketed, serviced, and managed. Knowing which combinations to offer and the number of different configurations to build is critical to staying profitable and maintaining market leadership.” said Radhika Subramanian, CEO, Emcien, Inc. "Emcien's technology and services will create a new group of 'adaptive' companies whose strong differentiator will be their ability to deliver the right product configurations to the marketplace at the lowest cost."

Emcien PLPM Suite 2.6 is comprised of the following components:
· Emcien's Optimization and Simulation core technology is a set of patent-pending optimization algorithms, control parameters, and database tables that analyze all possible product configurations. The technology enables an organization to sift through millions of product configurations to determine the best possible choice for exceeding their business objectives by taking into account customer demand, parts cost, non-parts cost, operational constraints, etc. The application models the product at the configuration level, and assigns cost and revenue numbers to each configuration to compute the profitability and margins for each configuration.

· The Emcien Marketing solution determines what configurations to offer and build at the component and product level - driving product line profitability. This is performed by matching product-customer requirements and configurations with the associated costs related to supporting a product configuration down to the component level. The analysis can drive better promotion management, optimize product bundling, and enhance product mix analysis by price band, segment, and offering.

· The Emcien Manufacturing offering closes the gap between aggregate level planning and configuration level execution. It is designed to optimize product portfolio mix and streamline inventory investments throughout the supply chain. The solution dynamically updates product configuration mix to keep pace with changing demand by feature/option for an organization. The result of the analysis is a definition of the optimal set of configurations that should be manufactured and when down to the component level.

· Emcien Reporting is an application that enables end users to create and extend the existing reports into other aspects of their enterprise using industry leading reporting tools and viewers.

· Emcien Integration is designed to enable organizations to extract, transform, and load data into the Emcien tables from their enterprise applications.

The market for analytical business applications that address operations and production processes is growing rapidly. “Packaged business intelligence applications are hotter than ever. Corporate performance management adds a new dimension — "management" — to BI applications, which traditionally focus on measurement,” According to Howard Dresner, Vice President Gartner Group. "The tough financial climate puts added pressure on measuring and optimizing business performance, and financial analysis and planning are key to these objectives.“

New White Paper offering:
Emcien has released the availability of its newest white paper “Strategic Product Offering Management”. The paper covers explosion and impact of product configuration offerings, financial and operational impact by business process, an how to optimize product offering configurations to maximize profitability? To obtain a copy of the report, visit www.emcien.com or call 770-621-5877.

About Emcien
Emcien is the industry leader in Product Line Performance Management solutions. Companies offering configured products maximize their market value by working with Emcien to create and sustain a high-performance product mix. Emcien has delivered quantifiable benefits in product line profitability, delivery performance, fill rate, inventory levels, lead time, working capital, reconfiguration costs, COGS and asset turns. These results come from improving the product mix at all levels: parts and component reduction, system and platform standardization, and/or maximizing the value of final product and product/service offering bundle. Emcien is a member of the Advanced Technology Development Center (ATDC), a nationally recognized technology incubator that helps Georgia entrepreneurs launch and build successful companies. Emcien’s solutions are built on patent-pending product description and optimization technology based on more than 12 years of research started at Georgia Tech and built out through industry partnerships. Emcien is a privately held company headquartered in Atlanta, GA and can be reached at www.emcien.com or 770-621-5877