Cineplex Entertainment (CGX.UN), the largest motion picture exhibitor in Canada, has selected Allure Global Solutions, Inc. (Allure Global) as its digital electronic signage provider for its new theatre located in Oakville, Ontario, Canada.

SilverCity Oakville, a new prototype theatre design created by Cineplex, will feature three VIP auditoriums with Service at Your Seat, a VIP licensed lounge, nine auditoriums with digital DLP projectors, a sports bar, six lanes of premium bowling and child-minding services in their children's activity centre, among other amenities.

"It was important for us to utilize a new signage solution for this prototype theatre design," said Jeff Kent, Chief Technology Officer for Cineplex. "We looked at several suppliers and selected Allure because its digital signage product line is a great fit for our objectives. With Allure Global, we get a partner who understands our industry and has experience implementing integrated solutions that are both creative and aesthetically appealing."

"Cineplex is a fantastic partner for us," states Bill Budwitz, CEO for Allure Global. "Their vision for the utilization of digital media signage within their facility is a perfect fit for the products we have developed for the exhibition marketplace. We are excited to be a part of this fabulous new theatre and entertainment complex."

Allure Global will provide a pilot site for Cineplex including software, professional services, content creation and design as well as technical support for its Digital Box Office, Digital Menu Boards, Digital Auditorium Signage and Digital Movie Poster products. The SilverCity Oakville theatre installation for Cineplex will feature a total of 28 LCD screens at various locations throughout the theatre including the main box office, concession stand, VIP concession stand and bar, VIP box office, Back Lot concession area, and at both the regular and VIP entrances.

About Cineplex Entertainment LP:

Headquartered in Toronto, Canada, Cineplex Entertainment LP owns, leases or has a joint-venture interest in 131 theatres with 1,321 screens serving approximately 60 million guests annually. Cineplex Entertainment LP is the largest motion picture exhibitor in Canada operating the following brands: Cineplex Odeon, Galaxy, Famous Players (including Coliseum, Colossus, SilverCity), Cinema City and Scotiabank Theatres. For more information, visit us at http://www.cineplex.com.

About Allure Global Solutions, Inc.

Allure Global Solutions, http://www.allureglobal.com, provides software solutions, services and support to many of the top theatre companies in the United States. AGS was formed when Allure Digital Media, Inc. merged into EntTek, Inc. and was renamed Allure Global Solutions in January, 2007. The combined company, located in Atlanta, provides an unprecedented product and services offering into the theatre, restaurant and retail spaces. These solutions include Digital Box Office, Digital Movie Posters, Digital Merchandisers, Auditorium Signage, Digital Menu Boards, Order Confirmation Displays, Point-of-Service (POS), Site Operations, Corporate Operations, Self-Service terminals (kiosks), Building Controls Integration, related devices and third party services. AGS is a full-solution provider and additionally provides consulting and custom development services to the exhibition marketplace.